Isabel Peña Alfaro
Author | Editor | Writer | Speaker
In the age of AI-generated content, there’s a lot of noise out there. Marketers are relying too much on ChatGPT — the bots are doing the talking and the art of storytelling gets lost! With that, though, there’s a big opportunity to tell your story genuinely and stand out from the crowd.
This is where I come in. I help fintech and transportation businesses turn complex ideas into clear, concise messaging for diverse and technical audiences.
My clients usually tell me, “You get us, as a brand. You help us have one tone of voice. You help us communicate our strengths.”
I understand complex ideas and turn them into compelling stories you can tell to win more business.
Here's how I help:
Crafting Engaging Content: Request for proposal submissions, messaging material, articles, blog posts, website copy
Team Training: I empower your team to communicate challenging topics through customized writing sessions
Experienced in:
Technical writing: Writing technical proposals for a broad range of readers.
Workshops: Leading workshops on how to write effectively/how to and how not to leverage AI.
Ghostwriting: Interviewing subject matter experts and ghostwriting thought-leadership pieces.
Storytelling: Turning complex material and messaging into clear and compelling stories.
SEO content: Drafting and editing articles and blog posts with keyword optimization.
Editing & Drafting
Articles, blog posts, website content, thought leadership material, LinkedIn posts, and grant proposals.
Technical Writing
Request For Proposal submissions, grant proposals, and articles. Mission statements, key messages, speeches, business development materials, and long-form social posts.
Leading Workshops
Workshops created for your team on how to write well.
About me
Novelist, published author, B2B content writer.
I write B2B content for fast-growth startups and established companies in tech, fintech, and transportation.
My personal work appears in Fast Company, Fortune, and Investopedia, among other publications.
I’ve blended my PR and writing experiences to bring a unique approach to each client’s project. I listen, dissect complex messaging and concepts, and tell stories that will move the needle for your business.
Current and Past Work
As a B2B writer, her work includes, grant writing, ghost writing, and technical writing.
Events and Speaking Engagements
Isabel was a guest speaker on The EmpowerWoment Podcast by Pahal Bhasin. Check out the episode here.
Isabel was a guest speaker on Univision 34 Los Angeles, and she talked about the importance of personal finance, a topic that Isabel is very passionate about.
Guest speaker on Bucio Media Solutions’ LinkedIn Live. “From Unknown to #1. Dominating Amazon with Self-Publishing.”
World Council of Peoples for the United Nations event at the ECOSOC chamber.
Isabel spearheaded and led a youth migration film festival event at the United Nations headquarters in NYC, on behalf of the World Council of Peoples for the United Nations.
The event had over 300 attendees, including youth delegates, ambassadors and special guests.
Collaborating and working with The Board Challenge and Global Gateway Advisors to celebrate one year of progress by helping to organize the opening bell ceremony at Nasdaq.
With over 75 pledge partners and 20 Black directors appointed as of December 2021, The Board Challenge is working to diversify boardrooms across the country.
Guest speaker for PR Wars podcast. Topic: how to create a winning PR strategy.
Visiting NPR headquarters in Washington, D.C. with IBM.