Isabel Peña Alfaro
Technical and Creative Writer
In addition to drafting blogs and creating strategy, Isabel writes technical and grant proposals, Request For Proposals (RFP), and thought leadership pieces for global B2B businesses and entrepreneurs.
With over a decade of experience in communications in New York City and a multicultural background, Isabel brings a fresh, global, and strategic perspective. Her current topics include telecom, engineering, tech, and personal finance.
In addition to writing, Isabel is a certified personal trainer. She enjoys lifting weights and staying active with her puppy.
Please reach out if you would like to collaborate.
Experienced in:
Writing and adhering to technical compliance.
Communicating technical issues, constraints, and potential challenges.
Interviewing subject matter experts.
Identifying key messages and the larger strategy.
Telling engaging stories from complex material.
Editing
Articles, blogs, thought leadership materials, LinkedIn posts, and grant proposals.
Technical Writing
Request For Proposal submissions, grant proposals, and articles. Mission statements, key messages, speeches, business development materials, and long-form social posts.
Creative Writing
Business content that truly expresses the business: “About us” website copy, blogs, newsletters, and creative and fresh material for marketing purposes.
Before launching her technical writing business, Isabel led Communications regarding skills + jobs in technology at IBM. At IBM, she created and executed strategic, results-driven public relations campaigns, including drafting content and conducting media outreach for IBM’s Executive Chairman and CEO. As a member of the public affairs team, she collaborated with government organizations and the White House for press initiatives. Isabel led internal communications and all written material surrounding Covid-19 for IBM’s NYC crisis management team.
Additionally, Isabel is a pro-bono Cultural Advisor for the World Council of Peoples for the United Nations, an organization that promotes the UN’s goals and initiatives.
She has guest lectured on corporate reputation at City University of New York and collaborated with Penn State University.
She holds a Master’s degree from the University of Sorbonne Nouvelle in Paris and a Bachelor of Arts degree from Middlebury College.
A true global citizen, her career started in Paris and New York. A Mexico City native—Isabel is fluent in Spanish. She is also fluent in French and speaks basic Portuguese.
Client Feedback
Current and Past Work
As a B2B writer, her work includes, grant writing, ghost writing, and technical writing.