Isabel Peña Alfaro

Technical and Creative Writer

Isabel is an experienced writer.

Her work appears in Fortune, Investopedia, TIME magazine, and Fast Company. Before launching her writing business, Isabel was a public relations executive, where she focused on brand positioning and corporate reputation for some of the world's largest brands.

For her clients, Isabel writes blogs, articles, website copy, and LinkedIn posts. She also develops and executes strategic plans and content calendars that include topic ideas based on each client and their goals (e.g. audience growth, lead generation, etc.).

In addition to drafting blogs and creating strategy, Isabel writes technical and grant proposals, Request For Proposals (RFP), and thought leadership pieces for global B2B businesses and entrepreneurs.

With over a decade of experience in communications in New York City and a multicultural background, Isabel brings a fresh, global, and strategic perspective. Her current topics include telecom, engineering, tech, and personal finance.


In addition to writing, Isabel is a certified personal trainer. She enjoys lifting weights and staying active with her puppy.

Please reach out if you would like to collaborate.

Experienced in: 

  • Writing and adhering to technical compliance.

  • Communicating technical issues, constraints, and potential challenges.

  • Interviewing subject matter experts.

  • Identifying key messages and the larger strategy.

  • Telling engaging stories from complex material.

 

Editing

Articles, blogs, thought leadership materials, LinkedIn posts, and grant proposals.

 

Technical Writing

Request For Proposal submissions, grant proposals, and articles. Mission statements, key messages, speeches, business development materials, and long-form social posts.

Creative Writing

Business content that truly expresses the business: “About us” website copy, blogs, newsletters, and creative and fresh material for marketing purposes.

Before launching her technical writing business, Isabel led Communications regarding skills + jobs in technology at IBM. At IBM, she created and executed strategic, results-driven public relations campaigns, including drafting content and conducting media outreach for IBM’s Executive Chairman and CEO. As a member of the public affairs team, she collaborated with government organizations and the White House for press initiatives. Isabel led internal communications and all written material surrounding Covid-19 for IBM’s NYC crisis management team.

Additionally, Isabel is a pro-bono Cultural Advisor for the World Council of Peoples for the United Nations, an organization that promotes the UN’s goals and initiatives.

She has guest lectured on corporate reputation at City University of New York and collaborated with Penn State University. 

She holds a Master’s degree from the University of Sorbonne Nouvelle in Paris and a Bachelor of Arts degree from Middlebury College.

A true global citizen, her career started in Paris and New York. A Mexico City native—Isabel is fluent in Spanish. She is also fluent in French and speaks basic Portuguese.

Client Feedback

  • “Thanks so much for the help, and pleasantly surprised by how well the proposals read and looked.

    M. Asif Iqbal, PE, SE, Group Director - Engineering, HNTB

  • "Mil gracias Isabel, Nos encantó trabajar contigo y esperamos podamos coincidir en un nuevo proyecto."

    Ivette Carolina Agudelo-Lopez, Co-Founder, 3 Lopez

  • "In working with Isabel, I not only found a great writer to help me level up my business. I also found a coach. Isabel guided me to find ways to assert myself and gain confidence in my abilities as a business woman and realtor."

    Becky Farley, REALTOR, William Raveis Real Estate

Current and Past Work

As a B2B writer, her work includes, grant writing, ghost writing, and technical writing.

Events and Speaking Engagements

Collaborating and working with The Board Challenge and Global Gateway Advisors to celebrate one year of progress by helping to organize the opening bell ceremony at Nasdaq.

With over 75 pledge partners and 20 Black directors appointed as of December 2021, The Board Challenge is working to diversify boardrooms across the country.

 
 
Spearheading a youth migration film festival event at the United Nations headquarters in NYC, on behalf of the World Council of Peoples for the United Nations.

World Council of Peoples for the United Nations event at the ECOSOC chamber.

Isabel spearheaded and led a youth migration film festival event at the United Nations headquarters in NYC, on behalf of the World Council of Peoples for the United Nations.

 
 
The event had over 300 attendees, including youth delegates, ambassadors and special guests.

The event had over 300 attendees, including youth delegates, ambassadors and special guests.

As seen as a guest on Univision 34 Los Angeles, talking about the importance of personal finance. Isabel is passionate about women’s financial empowerment.

Isabel was a guest speaker on Univision 34 Los Angeles, and she talked about the importance of personal finance, a topic that Isabel is very passionate about.

Speaking about the importance of being true to yourself, in order to succeed in work, life and business.

Speaking at a FleishmanHillard panel about the importance of being true to yourself in order to succeed in work, life and business.

 
Guest for PR Wars podcast, speaking about how to create a winning PR strategy.

Guest speaker for PR Wars podcast. Topic: how to create a winning PR strategy.

Visiting NPR headquarters in Washington, D.C.

Visiting NPR headquarters in Washington, D.C. with IBM.